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Why Inbound Marketing Works

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Just recently, Eric Schmidt, the former CEO of Google stated that there is more content being pushed out in 48 hours than what was produced from the beginning of mankind to 2003 combined.

 

Remarkable, right?

Because of the noisy world we live in, consumers are inundated with content and are now ignoring traditional, interruption-based marketing methods and choosing when and where to interact with brands. Now, more than ever before, consumers research online, decide when and where to connect with your business and then make informed decisions. As a business, it is now your job to meet the user where they’re at and nurture the relationship in a relevant and effective way—the right message, in front of the right people, at the right time. As you might be aware, accomplishing this is no small feat.

It requires an online system that fills the pipeline with new leads, and nurtures these leads through conversion. To make this happen, businesses and brands are using specific tools such as, blogs, keywords, social publishing, forms, call-to-actions, landing pages, email, workflows, smart content, analytics, and social monitoring.

Yes, it sounds like a lot of moving pieces, but in the end it all comes together to create a really smart and effective inbound marketing strategy.

 

Here are 5 reasons why inbound marketing works

 

1. Build relationships with users

People want to know that they matter and feel valued. And since content is king, the quickest way into their hearts is to put the right content in front of the right people. Not only is this a sure way of keeping users coming back but it’s a great way to gather more information on who exactly is your target market.

2. Cost effective

Sure, there’s an investment that has to be made to get your website, email marketing and social media up and running, but it’s exactly that—an investment. The long term results is what makes inbound marketing intriguing as statistics say that inbound marketing cost 61% less than outbound marketing for businesses.

3. Lasting impressions

Referrals are still a major building block for any businesses so why don’t you give your users something to talk about? Statistics show that over 60% of people feel better about brands that give them custom, personalized content and therefore are more likely to make a purchase.

4. Proven ROI

The amount of money that businesses and brands are wasting in a 2017 world is unthinkable. To scale your business and increase your revenue, it’s more imperative now than ever before to know where your money is being spent and what’s working. When inbound marketing is done right, you’re able to contextualize your data in order to shift marketing efforts according to the behavior of your users. The numbers will never lie.

5. It’s systematized, scaled and replicated

Inbound marketing is a process, and processes are designed to be scaled. Once your inbound marketing or inbound sales process is set-up, it can be scaled and replicated so that it runs behind the scenes instead of deep involvement. Need more leads to increase your revenue? That’s easy, turn up the process.[/vc_column_text][/vc_column][/vc_row]

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SingleSource Accounting

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Your one-stop shop for outsourced accounting services.

We partnered with SingleSource to create a forward-thinking, playful and engaging website to uniquely position the startup within the saturated landscape of financial services. SingleSource takes pride in making state-of-the-art accounting solutions accessible to businesses of all sizes using their unique people + technology approach. With powerfully simple visuals and effective user flow, this conversion-optimized site was built to foster their growth.

Industry

Accounting

Location

Buffalo, NY

Services

Web Design & Development

Digital Marketing

Custom Illustration 

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Visualizing the brand.

It was important for us to convey the brand in the most accurate way, so our team also crafted a suite of 24 custom illustrations to demonstrate every aspect of the SingleSource experience.

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Custom headshot illustrations.

Business headshots are boring. We thought we would spice things up by hand-drawing everyone on the accounting team to create an inviting presence while maintaining brand consistency.

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Jade Stone Engineering

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Award-winning, NY-based engineering firm that services clients across America.

Jade Stone Engineering is an award-winning, NY-based engineering firm that services clients across America. JSE strives to remain approachable, easy to work with, and consistent in their practical problem-solving skills through mechanical, electrical, and plumbing engineering. We’ve had the privilege of partnering with JSE on our entire service line- including a brand refresh, website transformation, video production, SEO & hyper-target digital marketing.

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Engineering

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Watertown, NY

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Web Design & Development
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“We strongly recommend Michael & his team. After two years, we continue to work with them and they continue to provide results.”

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CEO

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EMS Wealth Management

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A partnership of four family-owned agencies.

Committed to Western New York with over 100 years of licensed experience and over $150 Million in assets under management, EMS Wealth Management is a full-service financial firm with a broad range of specialties including personal financial planning, 401(k) & employer sponsored retirement plans, estate planning and insurance products. Williams Media worked with them to develop a new identity under the EMS brand as well as a new website, sales brochures & stationary.

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Financial

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Buffalo, NY

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Web Design & Development
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McGuire Development

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Ensuring the highest industry standards in development and property management.

Williams Media was hired to work with the McGuire Development Company on the design and development of their new website. It had been about 10 years since their last site was built, so their team was adamant about taking a thoughtful and strategic approach to the establishment of their “Digital Headquarters.” This included custom photography throughout the website of their Buffalo, NY headquarters that ties together their physical and digital headquarters, confidently welcoming past and current clientele.

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Real Estate

Location

Buffalo, NY
Tampa, FL

Services

Website Design & Development
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WEBSITE

Showcasing company expertise.

Their stunning new website delivers a strong focus on company offerings and history, highlighting past and present commercial real estate projects, clientele base, and their extensive portfolio of properties and 3rd party listings.

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For over 15 years McGuire Development has been establishing themselves as one of Buffalo’s most trusted commercial real estate firms with an unrelenting focus on customer service. We’ve had an awesome time working with them and are thrilled to partner with such a great company.
Specializing in a wide range of projects, including commercial and residential developments, healthcare facilities, and industrial spaces; their dedication to sustainable and innovative design has made them a trusted name in the region’s real estate landscape. McGuire Development Company continues to contribute to the growth and development of Buffalo, helping to shape its future.
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Olivia Basile

"My experience working with the Williams Media team has been nothing short of fresh and energetic, with confident collaboration and creativity. They have surpassed what we could have envisioned on our own, and presented us with a relevant, modern approach to our new site.

Working with requested deliverables and realistic deadlines from the Williams Media team has been smooth with constant communication. They do a great job understanding the direct needs of the client and fitting within budget parameters. They are honest and take the time to make sure the client understands exactly what they need to create a successful site launch."

Olivia Basile

Marketing Manager

McGuire Development
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